The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Aspirin and CafiAspirin
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Collateral / Posters - Campaign
Stop
Agency: Asatsu-DK-fortune Communication. Pvt. Ltd. / Gurgaon
Client: Vijay Kaul Category: Collateral / Posters - Campaign
Ceramic/Crystal/Marble
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: 3M Category: Collateral / Posters - Campaign
Flipped City
Agency: DDB MUDRA GROUP INDIA / New Delhi
Client: Philips Category: Collateral / Posters - Campaign
Funny Babies
Agency: Dentsu Brasil / Sao Paulo
Client: L'Univers de Chocolat Category: Collateral / Posters - Campaign
Republica Popular do Corinthians Poster
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nike Category: Collateral / Posters - Campaign
Switch off
Agency: Leo Burnett Iberia / Madrid
Client: Procter&Gamble Category: Collateral / Posters - Campaign
Hidden Sound Campaign
Agency: Leo Burnett / Hong Kong
Client: Zoo Records Category: Collateral / Posters - Campaign
Fossil
Agency: Lowe Indonesia / Jakarta
Client: PT. Unilever Indonesia Category: Collateral / Posters - Campaign
Poster Campaign
Agency: Maris, West & Baker / Jackson
Client: Shack Up Inn Category: Collateral / Posters - Campaign
PERSPECTIVES
Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client: The New Straits Times Press (M) Bhd Category: Collateral / Posters - Campaign
Wireframe
Agency: McCann Worldgroup Mumbai / mumbai
Client: ATSS Security Solution Provider Category: Collateral / Posters - Campaign
Keep Your Kitchen Fresh
Agency: Ogilvy Beijing / Beijing
Client: BSH Category: Collateral / Posters - Campaign
Mini Beginnings
Agency: Publicis Communications Pvt. Ltd. / Gurgaon
Client: Hewlett Packard Sales India Pvt. Ltd Category: Collateral / Posters - Campaign
Award:
2011 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Aspirin and CafiAspirin
Category:
Collateral / Posters - Campaign
Annual ID:
11223A
Award:
2011 Advertising Merit Award
Agency:
Asatsu-DK-fortune Communication. Pvt. Ltd. / Gurgaon
Client:
Vijay Kaul
Title:
Stop
Category:
Collateral / Posters - Campaign
Annual ID:
11224A
Award:
2011 Advertising Merit Award
Agency:
Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client:
3M
Title:
Ceramic/Crystal/Marble
Category:
Collateral / Posters - Campaign
Annual ID:
11225A
Award:
2011 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
FedEx
Title:
Neighbors
Category:
Collateral / Posters - Campaign
Annual ID:
11226A
Award:
2011 Advertising Merit Award
Agency:
DDB MUDRA GROUP INDIA / New Delhi
Client:
Philips
Title:
Flipped City
Category:
Collateral / Posters - Campaign
Annual ID:
11227A
Award:
2011 Advertising Merit Award
Agency:
Dentsu Brasil / Sao Paulo
Client:
L'Univers de Chocolat
Title:
Funny Babies
Category:
Collateral / Posters - Campaign
Annual ID:
11228A
Award:
2011 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nike
Title:
Republica Popular do Corinthians Poster
Category:
Collateral / Posters - Campaign
Annual ID:
11229A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Iberia / Madrid
Client:
Procter&Gamble
Title:
Switch off
Category:
Collateral / Posters - Campaign
Annual ID:
11230A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Zoo Records
Title:
Hidden Sound Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
11231A
Award:
2011 Advertising Merit Award
Agency:
Lowe Indonesia / Jakarta
Client:
PT. Unilever Indonesia
Title:
Fossil
Category:
Collateral / Posters - Campaign
Annual ID:
11232A
Award:
2011 Advertising Merit Award
Agency:
Maris, West & Baker / Jackson
Client:
Shack Up Inn
Title:
Poster Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
11233A
Award:
2011 Advertising Merit Award
Agency:
McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client:
The New Straits Times Press (M) Bhd
Title:
PERSPECTIVES
Category:
Collateral / Posters - Campaign
Annual ID:
11234A
Award:
2011 Advertising Merit Award
Agency:
McCann Worldgroup Mumbai / mumbai
Client:
ATSS Security Solution Provider
Title:
Wireframe
Category:
Collateral / Posters - Campaign
Annual ID:
11235A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
BSH
Title:
Keep Your Kitchen Fresh
Category:
Collateral / Posters - Campaign
Annual ID:
11236A